Impossible Foods is leading the way to a secure and sustainable food system by creating irresistibly delicious meat and dairy products - directly from plants.
Animal farming was a brilliant innovation thousands of years ago, but is an environmental disaster today. Occupying more than a third of the earth’s dry land, it uses more than a quarter of its fresh water and is a major source of greenhouse gas emissions and the biggest cause of species extinction and biodiversity loss. Existing plant crops could meet all the world’s nutritional needs with a fraction of the environmental impact. But people will not give up the foods they love unless they have choices that are just as satisfying.
Impossible Foods is developing new ways to create sustainable, affordable foods with all the nutritional value and the wonderfully complex flavors and textures of meat and dairy products - without using animals. Its first product, the Impossible burger, will be launched in 2016. The company's goal is to replace all foods traditionally derived from animals with uncompromising plant-based alternatives.
Impossible Foods was founded in 2011 by Patrick Brown, M.D., Ph.D., a prominent research scientist and Professor Emeritus at Stanford University.